Managing from the hearth

www.siemens.com/ascent




Gema Hassen-Bey
Fencer, Singer, Actress

Managing international organizations

across borders and technologies can all too

easily become a complex mathematical

equation with little human connection

or relevance. Gema Hassen-Bey is a

remarkable lady – Paralympic fencer and

all-round performer – who will address the

deep inner sources of leadership against all

the odds. Elite fencer and Spanish sports

ambassador, Gema Hassen-Bey explores

the moral and emotional reserves

necessary to compete and win the gold at

world level. The strategic insights at Ascent

are often taken from parallel worlds, and

sporting figures are a fixture at corporate

conferences – but this Business Talk takes

the metaphor into uncharted territory as

someone who has triumphed over the

most physical limitations shares her game

plan.

• The sporting world as a business metaphor

• Managing limitations and exceeding expectations

• Extending your skill set across fieldsof play

• Leading yourself, leading other